Organiser
Robert Kaplan in Zagreb!
WestIn Hotel Zagreb, 24th October 2006.
Robert Kaplan professor at the prestigious Harvard Business School, included among the Top 25 Business Thinkers by the Financial Times, as the keynote speaker at the Summit, will introduce you to the most recent developments and new concepts in the field of Balanced Scorecard.
Find out directly from the author of the Balanced Scorecard concept, the world's most distinguished expert in operating implementation of business strategy and managerial accounting, how to make your business strategy measurable and connect it to operational enforcement on all company levels.
Find out why do the world's leading companies use Balanced Scorecard, why does the retail giant Tesco base his excellence and business successes on the intense use of Balanced Scorecard on all business levels and did the world's leading creative agency Saatchi & Saatchi transformed it's business in two years from the verge of bankruptcy to USD 2,5 million market value.
Learn from real life examples of the top Croatian, as well as regional companies and experts about the use of Balanced Scorecard model.
